Archiving

In the context of social media, archiving means creating an archive of your company's social media posts, posts and associated metadata. Basically, it means you keep track of absolutely everything. This is often required to meet legal requirements in sectors such as healthcare and finance.

An organization's social media archive contains what was said, when and in what context. It also shows how quickly customer messages are processed. This information may be used as necessary during legal investigations or at the request of regulatory authorities.

Keep track of what happened on your site in your own database. Whether you want to review case stats or turn a customer complaint into a lawsuit, archiving is essential for any social media account.