Relationship selling,

Definition of Relationship selling:

1. The marketing process that involves having sales staff form well established associations with consumers in order to promote repeat purchases. Even if it does not usually employ the marketing strategy, a business might still use relationship selling for particularly desirable group of customers that might gain access to such benefits as the ability to communicate with more experienced staff members or a more favorable product servicing arrangement.

2. A type of selling characterized by a high level of personalized service, especially with the aim of encouraging customer loyalty.