Co-creation,

Definition of Co-creation:

1. A business strategy focusing on customer experience and interactive relationships. Co-creation allows and encourages a more active involvement from the customer to create a value rich experience.

How to use Co-creation in a sentence?

1. The co-creation strategy was useful in understanding the customers mind state with regards to their decision making process for purchasing our goods.
2. Mary Kay products excel at co-creation , encouraging bored housewives and gullible stay at home dads to market, distribute, and even modify their wares.
3. It was an amazing co-creation that me and my brother made and it made us think back to when we were kids and made our first film together.