Behavioral data,

Definition of Behavioral data:

1. Information employed in marketing for designing promotional campaigns based on consumers buying habits, brand preferences, and product usage. See also attitudinal data and demographic data.

Behavioral Data

Data about how people use your product or how they use the different media you want to use as marketing channels.

Information collected as a result of user activities on the Internet, e.g. B. Searches they have made in the past and the types of websites they visit. Advertisers sometimes use this kind of data in their campaigns to match relevant users with their offers, while respecting privacy and data.